Rocío is a marketing and communications professional with experience coordinating healthcare and patient recruitment projects across international markets.

Patient Recruitment and Interviewing patients

• Experience managing and coordinating 60+ international patient recruitment projects across the US, UK, Spain, and other markets
• Skilled in recruiting participants for qualitative and quantitative non-interventional studies, including interviews, surveys, and longitudinal research, while also developing targeted content to support study participation
• Experienced in conducting and moderating patient and caregiver interviews in Spanish across Spain, the United States, and Latin America, including trial and exit interviews across different therapeutic areas

Marketing and Communications

• Broad experience in marketing and communications across pharmaceutical, healthcare, and multinational consumer companies
• Skilled in creating different materials including banners, flyers, videos, newsletters, invitations, posters, webpages, and organizing events
• Experienced in collaborating closely with hospitals, senior management teams, clients, vendors, influencers, and cross-functional stakeholders to execute campaigns, events, and communication initiatives successfully

Academic Background

• Holds a Master’s degree in Pharmaceutical Marketing, from CEU San Pablo in Madrid, Spain
• Holds a Bachelor’s degree in Social Communication from Universidad Austral in Buenos Aires, Argentina
• Also completed a study abroad program in Advertising and Marketing at Universitat Internacional de Catalunya in Barcelona, Spain

Rocío’s combination of marketing, patient engagement, healthcare communications, and international coordination makes her a strong contributor to the delivery of high-quality healthcare and patient-centered research projects.